<![CDATA[Redfox Media Blog]]> http://www.redfoxmedia.com.au/blog/ Thu, 23 May 2013 20:15:52 GMT Thu, 23 May 2013 20:15:52 GMT LemonStand <![CDATA[Google AdWords Certified]]> http://www.redfoxmedia.com.au/post/google-adwords-certified http://www.redfoxmedia.com.au/post/google-adwords-certified Fri, 17 May 2013 00:00:00 GMT Redfox has been helping a number of our clients attract new business via pay-per-click advertising for the last few years and thought it was time to get the certificates! And collect them we did! 

We are proud to annouce that Redfox Media is an AdWords Certified Partner and individually Lance and Stephen both passed the Google Advertising Fundamentals Exam, which is the first exam required to become certified. They both finished within 1 of the 2 allocated hours for the exam, scoring excellent marks!

Later that day, they both went on to sit the Search Advertising Advanced Exam and again achieved excellent marks. Congratulations!

Having team members personally certified was the last requirement need for Redfox Media to become a AdWords Certified Partner. The Certified Partner program is a globally recognised stamp of approval that means we are up-to-date with the latest developments in online advertising and has access to Google’s support network. You can find our Google Partner page (and therefore verify we are legit) by clicking the logo.

Posted in: Buzz, SEM

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<![CDATA[When an online business is born!]]> http://www.redfoxmedia.com.au/post/when-an-online-business-is-born http://www.redfoxmedia.com.au/post/when-an-online-business-is-born Wed, 13 Mar 2013 00:00:00 GMT

Building and launching an online business can be a very similar to preparing and bringing a child into the world. We spend so much time planning for its arrival, reading books, birthing classes, and employing health care specialists for the delivery.  It’s a very exciting lead up – there is a lot of excitement about how your lives will change once it arrives. So many new parents fall into the pitfall of planning for the arrival, the birth. But that is just a moment in time. It’s what happens next that you really need to be prepared for. If only you already had training & experience in child care! Unless you hire a qualified nanny, you’re now left to do it pretty much on your own - sink or swim.

I’m likening child birth to the creation and launch of an online business. We spend so much time in the preparation and launch phases and, we don’t look forward to what we need for its future. When that website launches, just like a child we can’t let it go off into the big bad world on its own, we need to continue to nurture it. We see it time and time again, clients with a gleam in their eye at the thought of their website; so much change and opportunity. Once it launches it's expected to go from crawling to leaping and bounding all on its own. Building it is just the birthing stage; it’s the ongoing commitment, and I mean commitment that goes in afterwards that makes your website work for you and your business. Unlike new parents, you don't have to sink or swim; luckily you can go full speed ahead with the right people and the right vision.  

Let’s look at it from another angle; once you have your new glossy, fabulous website, there are two paths it can go down: 
 

1. You have an online specialist who is highly capable, hard working and passionate about what they do, not only are they going to help you maintain the site, but optimise it for ongoing technological advancements, improve the customer experience and foresee the needs of your online store (if you have one). You may also have a marketing specialist who is strategising to do whatever it takes to ‘lead the horse to water’. You'll have an evolving strategy of how to lead new visitors to your website and convert them in to customers.

2. Well the other road – is when you’re website is left under minimal supervision and expertise. You may have some level of support – to put out any technological fires and update information; however not only is the financial investment not there, neither is the human investment. You’ve got the bare bones but you don’t have fully-fleshed qualified professionals who are passionate about your business and your success.

A lot of businesses fall into the trap of not seeing the true value of their online business. It comes down to just that, in the hands of the right person; that bright, shiny new website can be an investment. Or left in the hands of a less visionary person, what was a new, sharp website, after it’s initial sheen, has been left unattended, unnoticed and very soon in the need for a major overhaul.  Yep, you’re back to where you started - back full circle into planning the refresh of your website. Can you believe you’re back here again? You didn’t see it coming did you?  

Posted in: Marketing

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<![CDATA[Failure to plan, plan to fail]]> http://www.redfoxmedia.com.au/post/failure-to-plan-plan-to-fail http://www.redfoxmedia.com.au/post/failure-to-plan-plan-to-fail Tue, 12 Feb 2013 00:00:00 GMT

What is required to plan, create and produce a new product or service? How about a successful product like your Apple iPhone or a TV advertisement?

The answer may depend on the company, resources, etc but generally we know if it’s going to be a success then yes, it’s going to take time and a range of skilled personnel. Behind any successful business endeavour there lies skills, knowledge, creativity and some might say some balls! You need the EQ and IQ to run the program; from strategic planning, market analysis, project management, technical capability assessments, etc. All the right components, working together through the planning, development and execution stages. Every person and every component, working cohesively to deliver an end product that see's dividends for your business and for your customers.

The same process goes into how we build your website. We go through the exact same stages that you go through when devising and delivering a project or launching a new service. Because each website is a new product; it needs to deliver on all the requirements of the client (you), it needs to meet and exceed its business goals and it needs to totally define itself beyond its basic, primary functionalities. Take a look at this fun, interactive poster from visitmix.com. It encapsulates well what we've tried to put into words.The blood, sweat and tears of website development.

Posted in: Web Development

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<![CDATA[Content is King]]> http://www.redfoxmedia.com.au/post/content-is-king http://www.redfoxmedia.com.au/post/content-is-king Thu, 17 Jan 2013 00:00:00 GMT

Today all we hear about is content.   How valuable it is, how it can create business, and build customer relationships.  We need to maintain a steady stream of fresh content to keep our websites engaging and high on Google searches, market and build our business via blogs and create captivating content on a whole plethora of social media sites to seek new customers and maintain rapport with current customers.  The amount of sheer content needed to keep your business ahead of the competition is overwhelming. 

So what are your options for creating content?

One option is to create internally.  This is a huge task.  It might seem easy to write a blog or post comments on a social media site.  But if you’ve taken pen to paper you will know, it’s not as easy as it seems.  Not everyone is a writer or wants to be one.  Even if you are a subject matter expert, doesn’t mean you want to write a blog.  You might write a brilliant blog, but you can’t just write one.  Blogs need to be consistently interesting and scheduled regularly.  How many times a week are you going to blog or is the question, how many times do you want to write a blog?  How about monitoring and responding to your blogs comments? 

Today’s audience take in content like they breathe and exhale air.  Their reading and browsing constantly, their multi-tasking and checking out their favourite websites and social media sites while watching t.v, travelling and even when their out with their friends.      

There is also the factor of where is your time and expertise best spent?  Is it trying to write content or is it doing what you do best?  Running your business, managing your staff, basically the job you do that makes your business what it is.  Writing content is not just a matter of putting pen to paper.  It takes a fair amount of time – you need to dedicated time to research, read, plan and write.  And it has to be good.  There’s no point giving Tom, Dick or Harry the task of updating your Facebook site if they don’t have the ability to not just create content but to consistently create a long-term flow of quality content.  Quality.  Quality comes from not only who is creating the content but why.  Unless you have the creativity and commitment to write content then the content is basically going to suck.  Yes, suck. 

If content is king and we see it as a valuable commodity that drives our businesses then why don’t we see the true value of good, consistent, quality content? Why are a lot of businesses looking at the cheapest possible deal or giving the task to some ill equipped teen who’s only interest in social media marketing is being a fanatically Facebook user.  When we read something well written we appreciate it, just like a good novel or a well written and researched article.  The same goes for the content that will represent your business.  You know what quality is, you see it on other organisations websites, blogs and social media sites.  So why aren’t you going to do the same for your business?  Yes there are always compromises on what you can afford and what can be delivered. 

So what is the answer?  Think quality not quantity.  Carefully select what avenues are the best places to communicate with your customers and do it well, really well.  Don’t rush in and create business blogs and social media sites unless you are going to do what it takes to keep them fresh and ensure quality content keeps rolling in.   Make the commitment that the content you deliver to the worldwide audience will be the best it possible can be.

Posted in: Marketing, Web Development

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<![CDATA[What's PPC and what can it do for me?]]> http://www.redfoxmedia.com.au/post/what-is-pay-per-click http://www.redfoxmedia.com.au/post/what-is-pay-per-click Tue, 11 Dec 2012 00:00:00 GMT PPC - is a pay-per-click marketing campaign. Google AdWords is by far the most popular option for setting up a PPC campaign. You would already be familiar with Google advertising when you do a Google search, the ads at the top and to the right of your search results are all paid advertising. Google AdWords is one of the best ways of bringing highly targeted visitors to your website who are ready to buy whatever it is you are selling. It is one of the most cost effective ways to generate sales, drive sign-ups or whatever you need to grow your business.

So how does it work?

In terms of Google AdWords; where they appear and how much they cost are determined by Google, you and the consumer.

Let's explain - each company advertising through Google AdWords bid for a ranking; every time someone conducts a search there is an auction and the ads are ordered in terms of the highest bidder. However the highest bidder isn't the one who pays the most money per click, you will set a maximum bid but what you actually pay is just enough to beat your second highest ranking competitor. The highest bidder is actually the advertiser Google deems as 'the best fit' for that particular search.

Highest bidder - how do I win?

The highest bidder of a PPC campaign is not determined on price alone it is determined by the following criteria:

1) Click through rate (CTR)

This is where consumers 'vote'. Google rate your advert on the number of users who have clicked on it. The more people who click means that your ad must be relevant for that Google search.

2) Relevance

This is an area you need to be aware of when first creating a PPC campaign. Google looks at the keywords within the ad campaign itself and its relevance to the search. The more your ad relates to key words/phrases for your business, the higher the score. For a successful PPC campaign it is best to target a particular product or service. For example, if you were the Mars corporation, if you tried to cover all the different keywords for all your products e.g. Mars, M&Ms, Snickers, Twix, etc. into one ad, the ad text will not match all of the possible keywords and would not be relevant. If your ad is specific, they'll bring you more relevant results e.g.

Mars –Australia’s favourite chocolate bar

Great online deals.  Mars helps you work, rest and play

www.mars.com

3) Landing page quality

Again, this is an area you need to get right to get the best results. This is where Google wants to make sure they are providing the best possible searches for their customers (those conducting the search). Google want to ensure that their search results provide the best options and part of the criteria is ensuring that the customer finds what they are looking for from your landing page. You need to ensure your home page is a kick-ass website and has exactly what your customer (and Google) is looking for:

  • Relevant, original content
  • Minimum load times
  • Transparency of what your business provides/does
  • Simple navigation

As mentioned earlier ensure that your ad text and landing page for your campaign are specific. When providing a URL, direct customers to a specific product/services page. Your ad will be more relevant by taking customers directly to the information they want.

You may notice that we've highlighted the word relevance. This is the key to running a successful campaign. By being relevant and meeting the above criteria Google will increase what they call a "quality score", and in turn they will reward your campaign by lowering your PPC rate. This means you actually pay less for being in a higher position, regardless of the budget or size of your competitors.

It's easy to set up a PPC campaign; it’s another thing to get results. For more on PPC contact one of our marketing specialists at Redfox Media.

Posted in: Marketing, SEM

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<![CDATA[Stock Imagery: Why Use it?]]> http://www.redfoxmedia.com.au/post/stock-imagery-why-use-it http://www.redfoxmedia.com.au/post/stock-imagery-why-use-it Tue, 04 Dec 2012 00:00:00 GMT

Perhaps only fellow designers may understand the mixed feelings of horror and hilarity that is felt when encountering a piece of design work in the street or online that has used the same imagery you have purchased and implemented in your own design. The horror comes from fearing your client may encounter the same atrocity and complain that the work you’ve done for them is unoriginal. The hilarity comes from realising you’ve spent so long trawling through 50+ pages on a stock image site, that you’ve memorised visually, the search results for when you type in say, “cute nerds” which the shop window you’ve just seen, has used the most popular stock to advertise bubble tea.

For anyone who doesn’t know yet, stock imagery is visual elements in the form of photographs, vector illustrations, Photoshop elements and even video, of various subject matter, that you can purchase (a one-off price depending on size of image) and download, royalty-free (which means using copyrighted material without having to pay for each instance of use) in your own designs. The most popular sites include iStockphotoShutterstock and in Australia, Getty Images.

Do not fear – there is always room for originality. Just because you’ve bought an image doesn’t mean you have to use it as is. In design and web work, clients will most often than not request for their images to be tweaked to suit their branding colours, image or even just the dimensions of the design you're working to. You can combine stock images and with a bit of Photoshop magic manipulate it enough to come up with something original.

Stock images are great for use in online publishing too, in blogs personal and professional. It’s great to have an image that speaks about your content in a really direct and concise way and sometimes just punching in a search term in a stock site is really handy. One piece of advice for those new to blogging and using stock images: Beware of Google Image searching! As silly as it may sound, I know of someone who thought all the search results from Google Images were free! NO, they definitely ARE NOT! Be careful not to just rip images from Google as you may find some cross emails requesting you to pay for using copyrighted material without permission. Go with stock imagery! Trust us, it’s just safer. And legal.

If you don’t have a big budget then there are Free Stock Sites like freedigitalphotos but if you read carefully their terms, you may have to make attributions (visible credit to the original creator of the images, on your design) which is alright for blogging but most people don’t want that on their marketing material. Also, although they are completely free of charge, Free Stock Site images are generally smaller in size meaning not hi-res.

The reality is, there is nothing wrong with using stock imagery. If nothing else, it’s just practical. It’s not always possible (time-wise and budget wise) to shoot your own good quality imagery. For instance, you may need an image of the Swiss Alps or a flying acrobat. A hundred dollars on a bunch of good quality images from a stock site is a small price to pay to get the subject matter you would not otherwise have access to. Unless you’re an amazing photographer that has been absolutely everywhere, has shot absolutely everything from the surface of the moon to the inside of a mother’s womb, and have an extensive database of images – then we highly recommend you use stock imagery. 

Posted in: Graphic Design

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<![CDATA[No-cost marketing; invest your time (and nothing else)]]> http://www.redfoxmedia.com.au/post/no-cost-marketing-invest-your-time-and-nothing-else http://www.redfoxmedia.com.au/post/no-cost-marketing-invest-your-time-and-nothing-else Mon, 19 Nov 2012 00:00:00 GMT All you need to do is put aside some time to implement these simple, valuable ideas into three fundamental areas.

1) Customers

Take the time to show appreciation and you’ll reap the returns.

Follow-up on your new customers.  Here’s the first step to building your customer relationships by asking for feedback from new clients - how they discovered you, how did they find your services; the sales process, your staff, etc.  Ask them at the counter or call them.  If necessary resort to an impersonal email or a pop-up online survey – however your response rate will be low and you’ll miss an opportunity to put a voice and personality behind your business.

It’s the little things that make a real difference. Take the time to thank your customers, making a call or send an email to let your customers know you appreciate them. It’s a small action that will help you build a rewarding and loyal relationship. 

Contact your inactive customers. It’s worth spending the time to try to reconnect with your more valuable clients. Discuss their business, any new challenges that you might be able to help with and let them know you want them back. If nothing else you may come away with some insights to help retain your current customers.

2) Engagement

Spend the time attracting new prospects and building networks for your business.

Where possible start writing articles for local papers, alumni magazines or professional newsletters. A spokesperson (respected and recognised) to represent your business can open up new professional and customer networks.

Create a blog for your website. Provide your customers information that they will find interesting and useful. If you’re not a budding writer yourself, look around to staff or a student marketer or journalist looking to gain some experience. For some help on getting started visit http://www.problogger.net/archives/2006/02/14/blogging-for-beginners-2/

Join blog conversations. Interact with blogs within your industry, and related areas of interest for your customers. Give some free advice, helpful hints and get involved in discussions.  If done correctly your help as an authority on the topic will be appreciated and you will be reinforcing your company’s brand and values.  If there is some supporting information or a related blog on your website - add a link. This way you’re not advertising, you’re just providing a detailed response.

3) Review your website

Make some improvements to your site to increase your Google search ranking and ensure you are attracting potential customers.

Start with adding testimonials from your clients – written or video, everyone likes a recommendation; regardless if you know them personally or not.

Google likes to see when you have refreshed your website with new and relevant content. Add testimonials, add a comments or feedback page, add or refresh images.

Increase your SEO. Google search loves key words within web pages. Rewrite some of your content and add some key words for your industry – look at the terms your prospects use to search and find your business. Below is an over-the-top (real) example of content with key words:

Traditional anniversary gifts and modern anniversary gift lists can be used as a guide for anniversary gift ideas and anniversary gift giving.

Google will actually remove and penalise sites that over use terms like this example.  Ensure you have clever copy that uses key words and still delivers a powerful message.

You don’t need a marketing department to build your business. You need to dedicated time to manage your customer relationships, introduce yourself to new customers and markets and ensure you’re getting maximum results from your website.

Has this been helpful? Make sure to leave a comment below.

Posted in: Web Development

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<![CDATA[The Takeover of the Mobile Web (Infographic)]]> http://www.redfoxmedia.com.au/post/the-takeover-of-the-mobile-web-infographic http://www.redfoxmedia.com.au/post/the-takeover-of-the-mobile-web-infographic Tue, 13 Nov 2012 00:00:00 GMT Infographic: Mobile take over

This infographic was produced by 34SP and originally found on sixrevisions.com

Posted in: Web Development

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<![CDATA[What is OnSite Search Engine Optimisation]]> http://www.redfoxmedia.com.au/post/what-is-onsite-search-engine-optimisation http://www.redfoxmedia.com.au/post/what-is-onsite-search-engine-optimisation Wed, 07 Nov 2012 00:00:00 GMT

“Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“Organic” or “algorithmic”) search results.


Title Tag:

This is the title of the web page and is displayed in the search results as the most prominent piece of information available to searchers.

Meta Descriptions:

The meta description is intended to be a brief and concise summary of your page's content and should be written in a way that encourage relevant, high-quality, click-throughs.



Body Text:

The main content of each page. Body text should convey the message that you are trying to deliver, keep the reader interested and be focused so that the page refers to topics relating back to your keywords.

URL:

Each page in your site should have a keyword loaded URL. I.e. www.yoursite.com.au/mens-shirts will achieve better performance for the keyword (men’s shirts) than www.yoursite.com.au/product/cat/76432.php

H1 and H2 tags:

These tags simply stand for heading 1 & heading 2. They show the search engine the main subjects and Table of Contents for the content on a particular page. These should be keyword friendly and reflective of your page’s title tag.

Site Links:

The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site - even though it seems excessive, having variations to your targeted keywords would also help when linking out to other pages within your site.

IMG Alt & Title Tags:

Your images should be described via ALT Tags (meta information for the image file) with the keywords you are optimizing for. The file name should also be keyword loaded, i.e. if you have an image about lawn mowers, ensure the filename is lawn-mower.jpg for example.

Keyword Density:

Increasing the density or frequency of relevant keywords within your website content will help Google to identify the relevance of your site. We suggest your site pages should have a keyword density of 5%. For example, if you have a 500 word article, then 25 of those words should have variances of the search term you are targeting.

XML Sitemap:

Creating an XML sitemap of your websites page structure is a great way to help Google crawl and index your website fully. Your sitemap should be submitted to Google Sitemasters and updated when your site structure changes.

Posted in: Search Engine Optimisation, Web Development

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<![CDATA[How creativity is affected by time]]> http://www.redfoxmedia.com.au/post/how-creativity-is-affected-by-time http://www.redfoxmedia.com.au/post/how-creativity-is-affected-by-time Fri, 19 Oct 2012 00:00:00 GMT We recently saw this video "Deadline" on a facebook post and thought it was very cleverly done. After doing some research, it turns out other people though so too! The creators, a Hungarian creative agency, Cafe Communications have won a number of awards for it including Best Online Video.

Well done!

**Obviously there are a great many factors which influence creativity, having time to explore concepts and ideas is just one.

Posted in: Graphic Design

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<![CDATA[Automated billing with eWay & Lemonstand]]> http://www.redfoxmedia.com.au/post/automated-billing-with-eway http://www.redfoxmedia.com.au/post/automated-billing-with-eway Sat, 22 Sept 2012 00:00:00 GMT

We have just released a new eWay payment gateway module into the Lemonstand eCommerce Marketplace. This great new module supports eWay's Token payments method.

Token Payments (also known as Customer Profiles) allow your customers to store their credit card information with the eWay payment gateway and provide your Lemonstand store with a token to access that card data. This means your site never stores the credit card details. Instead you outsource this sensitive data to the gateway for enhanced security and PCI compliance. WIN!

Token payments encourage repeat business as it makes it easier for your customers to purchase from your site. They don't need to bother with the tedious task of entering their payment details on each order. WIN WIN!

Combine Token Payments with Lemonstands Automated Billing System and subscription module and you can easily streamline the payment process for you subscription based clients. There is no need for you to manually create the orders/invoices and no need for your clients to manually pay for them each time the fall due. Just set and forget and let the money roll into your bank account automagically!  If only everything in life could be this simple!

Check out the related links below:

Get the module
Learn More about eWay token payments  
Read up on Lemonstand Automated Billing & Subscription module

Posted in: Lemonstand eCommerce, Web Development

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<![CDATA[How well do you know your site visitors?]]> http://www.redfoxmedia.com.au/post/how-well-do-you-know-your-site-visitors http://www.redfoxmedia.com.au/post/how-well-do-you-know-your-site-visitors Mon, 10 Sept 2012 00:00:00 GMT

When was the last time you took the time to analyse who visits your site?  It may seem like the basics but it is the foundations for all that you do; the products and services you offer, the tone and structure of your site and how engaging your website is or could be.

Who are they?

Write down a list of the types of people you believe are currently visiting or should be accessing your website.   Think about your customers in terms of how they approach will your site  –  if you’re a travel agency you might start with:

Types of customers

Their needs

Experience travellers

These customers are knowledgeable about researching and booking travel through various mediums.  

Occasional travellers

These customers may have limited ideas may require more detailed information.

Business travellers

These customers are looking for a simple and fast solution to supply them with exactly what they want. 

Tourists/ Local residents

These customers may require a more marketed approach; involving imagery, recommendations, etc.  They may want to   contact you via a phone call or an email enquiry for more information.

Families

These customers will want a wide range of needs met within one holiday solution.   Will require detailed information on accommodation facilities, flexible flight schedules, etc.

Gather information about your audience

You don’t need a psychology degree or need to conduct expensive research to know and understand more about your site visitors -   how do they think and what do they want?

Do you provide your audience with the opportunity to provide feedback?  Providing an enquiry form online gives them an easy way to provide their ideas and thoughts.  However, if you’re not receiving any feedback then make your own enquiries.  Contact your regular customers; they will love to talk to you about what they think.  Spend some time calling some of your customers, CALL THEM – make it personal.  Ask them why they are an ongoing visitor, what are their likes and dislikes of your site, what are the other sites they visit and why, etc.

Ask them – everyone has heard of survey monkey and the like, it doesn’t take long to put together a quick online survey (basic surveys from some sites are free) to ask them more about who they are and why they have visited your site, chosen to purchase your product online or made an email enquiry.  PRIZES = LARGER RESPONSE!  You don’t need to think big – an iPod nano, Myer/DJs voucher, or a discount off their next purchase.  TIP: If you run a competition that requires customers to answer a question in “twenty words or less” this is defined as a game of skill, which means you’ll avoid competition permits.

Find your customers – see what interests your customers and what they are talking about with likeminded customers.  Visit blogs, social networks, online forums and chat rooms.  You’ll be able to discover real user’s interests, new angles and questions you or your site might be able to address.  Start with sites such as linkedin.com/answers and socialmention.com

What do I do with this information?

Look at the new ideas and the audience interests generated from your analysis.   What do they tell you about your website?  Are you providing the level of detail and information in the way your audience want to consume it? 

Segmentation – give your audience tailored offers and information based on who they are and what you know they are interested in.  If are sending e-newsletters, you may want to try different versions tailored to your defined customer groups and their interests.

Engage them – now that you know where they are communicating –blogs, social networks, etc you may decide it’s worthwhile for you to become involved in their conversations.   You may want to set up your social media account, blog or regularly visit blogs   Where relevant join in the discussion - remember you’ve joined the conversation to present information in order to be helpful – not to sell.

Posted in: Web Development

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<![CDATA[The Art of Logo Design]]> http://www.redfoxmedia.com.au/post/the-anatomy-of-logo-design http://www.redfoxmedia.com.au/post/the-anatomy-of-logo-design Wed, 18 Jul 2012 00:00:00 GMT Your logo can say a lot about your business.  It's no secret that first impressions count tremendously, making it essential that your corporate design, logo and marketing material fully reflect the professionalism and quality you offer. Utilizing a silent vocabulary of colors, shapes and typography, logo designers give a visual identity to companies and organizations of all types. But how do you create or upgrade a brand and give it the look and feel that underlines your company's values and then effectively communicates that to the market place? Before you get started, take a look at the following video that reflects on the origins of the logo and breaks down the process of Logo design.  


Posted in: Graphic Design

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<![CDATA[Shipping & Fulfilment just got a whole lot easier]]> http://www.redfoxmedia.com.au/post/shipping-fulfilment-just-got-a-whole-lot-easier http://www.redfoxmedia.com.au/post/shipping-fulfilment-just-got-a-whole-lot-easier Wed, 18 Jul 2012 00:00:00 GMT

Redfox Media are proud to announce the release of our latest Lemonstand module -  ShipStation Integration. The module provides integration between your Lemonstand Store and Shipstation -  a web-based shipping solution that streamlines the order fulfillment process for online retailers.  A full report on how it works and its benefiits can be found on the Lemonstand blog, check it out here: http://tinyurl.com/7z829vm

We hope this module makes running your online store a little easier and saves you valuable time that can be better spent on other things. We'd love to hear your feedback so if you are using this module feel free to let us know your thoughts.

This module is the sixth one we have released to the LS marketplace but it certainly won't be the last. We already have a few more in production that we will be releasing later this year, but mums the word unitl they are ready. If you have a bright idea for a new module, feel free to get in touch and let us know what you have in mind.

 

 

Posted in: Lemonstand eCommerce

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<![CDATA[Australia Post Shipping 2.0]]> http://www.redfoxmedia.com.au/post/australia-post-shipping-2-0 http://www.redfoxmedia.com.au/post/australia-post-shipping-2-0 Thu, 21 Jun 2012 00:00:00 GMT

We donated our Australia Post Shipping Module to the Lemonstand Market place a few years back now and since then, Australia Post have released a shiny new API -  Postage Assessment Calculator (PAC). So we thought it was time we redeveloped our humble little module that has helped out so many fellow Lemonstanders.

The API is packed with heaps of new features:

Updated Shipping Options

  • Regular Parcel
  • Prepaid Parcel
  • Post Plus 500g Satchel
  • Express Post Parcel
  • Express Post 500g Satchel
  • Express Post Platinum Parcel
  • Express Post Platinum 500g Satchel

International Shipping Options

  • Express Courier International Merchandise
  • Express Courier International Documents
  • Express Post International
  • Pack and Track International
  • Registered Post International
  • Air Mail
  • Sea Mail 

Plus some really cool insurance/cover options we are still working our way through. We have also written in some logic for how to treat multiple and oversize packages, something that was missing from the original release. The following new options can be configured through the admin:

Do not show this shipping type for oversize orders - When the order is too large to be sent using Australia Post, this shipping type will not be displayed. Use this when an alternative shipping service is available for larger items.

Attempt to group items within the allowed size - When the order is too large, the order items will be broken up and combined into more manageable packages. This is the most efficient way to ship orders using Australia Post alone.

Always divide items and ship them separately - If this option is selected, order items will always be broken up and sent individually. Multiple quantities of the same item will still be shipped in the same package.

Development of this module is underway as we speak and it should be ready very soon.  In the meantime, we would love to find out who is interested in the module and if you have any experience or feedback from our current module that you think may be helpful to version 2.

 

Posted in: Lemonstand eCommerce

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<![CDATA[Social Media Superstar]]> http://www.redfoxmedia.com.au/post/social-media-superstar http://www.redfoxmedia.com.au/post/social-media-superstar Tue, 19 Jun 2012 00:00:00 GMT

These days it's not uncommon to see advertised job roles such as “Social Media Specialist”, “PR/Social Media” or one that I saw recently, “Social Media Superstar”. One might scoff at the job description and think, how hard can that be? I know how to tweet. Cinch.

The reality is, it’s not a cinch. Just because you’re personally on Facebook and Twitter doesn’t mean you understand social media and how to utilize it to share information and build your online presence well. Why do you think these jobs are advertised as distinctly as they are? It is a reflection on how social media has evolved into something more than a branch of marketing. It requires a whole different skill set, a way of thinking and strategizing.

One main reason for this is that sharing information is less linear than broadcasting days of television and radio. Pretty much everyone has the power and tools to share, not just major networks and stations. Also, certain demographics, audiences, and subcultures have specific sharing behaviours and patterns. How do you know you’re engaging and conversing in the right way, with the right people? Here’s a pretty cool info-graphic on User Activity: Comparison of Social Networking sites and another one on Social Media Demographics.

Another reason is that it really is a full-time gig. Real life, socialising is exhausting, how much more is it to keep up appearances so-to-speak across your networks? Many companies and organisations beginning their web journey are thinking about social media from the word go, and not just as an afterthought.

So, just because you’ve “digitally broadcast” yourself across various social media platforms doesn’t mean you’re necessarily connecting with people. Before signing up ask yourself this (and be realistic):

  1. How active will I be?
  2. Why have I chosen this particular platform? (Tumblr over Wordpress, Google+ over Facebook or why am I on them all?) 
  3. Am I just jumping the bandwagon? (cough. Pinterest.)
  4. Is this information I’m sharing relevant or am I posting for the sake of a post?
  5. Who will read this and do I want them to share what I’ve posted? If so, how?

This is not an exhaustive list of questions you need to ask but once you have, and know what you’re doing and why you’re doing it (or at least have hired your superstar), Redfox Media bids you happy networking! 

Posted in: Buzz, Web Development

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<![CDATA[We're on the hunt!]]> http://www.redfoxmedia.com.au/post/we-re-on-the-hunt http://www.redfoxmedia.com.au/post/we-re-on-the-hunt Tue, 12 Jun 2012 00:00:00 GMT We're hunting for some great talent to help us build great things! This is your opportunity to work with a dynamic team and make your mark.

Junior PHP Developer

Redfox Media is a team of clever creatives and techno geeks who share a passion for crafting stunning websites that give our clients the powerful tools they need to excel in the online space. We create bespoke web experiences that let the personality of our clients brand shine through while we engineer powerful web applications that streamline marketing and improve efficiency. We've been building successful online experiences for our clients for over 7 years, and over this time we have developed a proven methodology that gets real results. We love what we do and are excited about the opportunities that lie ahead - we are looking for the right person to share the ride. This is your opportunity to work with a dynamic team and make your mark. You must have an absolute passion for your work and be willing to push yourself to the limit. If you're an infrastructure junkie - this is the job for you.

Are you looking, or know someone who might be? Please apply to our ad on The Loop

Posted in: Buzz, Web Development

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<![CDATA[What is a Web Platform?]]> http://www.redfoxmedia.com.au/post/what-is-a-web-platform http://www.redfoxmedia.com.au/post/what-is-a-web-platform Fri, 25 May 2012 00:00:00 GMT You might feel that you were just starting to understand what a Content Management System (CMS) is and what it means for your business, when there is yet another new concept to learn! Ever heard of a Web Platform? 

So what is a Web Platform?

A Web Platform is a very Web 2.0 concept that goes beyond simply editing your website through a CMS and delivers you a full online communications and management system. A Web Platform brings together many different tools all through the one login, it many include:

  • A customer relationship management (CRM) tool - allowing you to manage your customers and track potential sales
  • e-Communications - send out personalised, targeted graphical emails to drive traffic back to the site and increase customer engagement
  • Social Media integration 
  • The ability to sell your products online through an E-Commerce store
  • Links to your online accounting software
  • And of course, it still contains the CMS function so you can update and edit your website at your leisure! 

This is not the end of the list, a Web Platform can have many functions incorporated, all integrated under the single log in! System integration means productivity gains In other words instead of having to update data in multiple systems, all data sits in the one repository and funnels into the various data capabilities like sales records, email communications statistics, customer records and more. The greater the number of systems that can be integrated, the more productivity you gain.

And of course, this all available to you from any web enabled device; your phone, tablet, laptop or even TV. Have a chat to us about our Web Platform; Accomplished and lets see what efficiencies your business can achieve through a powerful online platform.

Posted in: Web Development

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<![CDATA[Redfox wins "CSS Winner site of the day"]]> http://www.redfoxmedia.com.au/post/redfox-wins-css-winner-site-of-the-day http://www.redfoxmedia.com.au/post/redfox-wins-css-winner-site-of-the-day Mon, 07 May 2012 00:00:00 GMT

I am very excited to announce that the new Redfox Media website has just won CSS Winners Site of the Day "6th May 2012".   We have also been nominated for AWWWards Site of the Day and CSS Design Awards both of which have yet to be drawn. These awards recognise design, creativity and innovation on the Internet by the best web designers in the world so it is a great privelage to not only be included but to win! We seriously love what we do, but its always nice to be recognised for what we do too. With one award down we are hungry for more so we would love to win an award for your new site -  contact us now and ask us to build you, an award winning website. This ones going straight to the pool room!

Posted in: Buzz, Web Development

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<![CDATA[Your Website is Out of Date - Responsive Web Design to the Rescue]]> http://www.redfoxmedia.com.au/post/your-website-is-out-of-date-responsive-web-design-to-the-rescue http://www.redfoxmedia.com.au/post/your-website-is-out-of-date-responsive-web-design-to-the-rescue Mon, 30 Apr 2012 00:00:00 GMT

Fact: If your website doesn't work and look great on tablets and phones, it is out of date.

Fact: There are least 67 million iPads sold and over 10 million Android tablets in the world.

Fact: 42% of mobile phone users have smartphones - that makes approximately 2 billion smartphones on earth.

Users expect websites to work as well on these devices as they do on their computers. More and more users are willing to fill out forms, perform actions, and even make purchases on their mobile devices. It's vital that you take advantage of this opportunity. It's a whole new potential market for any site.

Redfox Media offers responsive design as a service. That means we can design a new site or even reconfigure your existing site to work much better on mobiles. We'd love to help you explore the opportunity to increase your mobile user traffic and conversion. Just contact us and we'll talk it over with you!

Posted in: Web Development

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