Why heatmaps are the key to improving conversions

Why heatmaps are the key to improving conversions

Published by Lance R. on Thursday, July 24, 2014. Comments: 0

Heatmaps allow you to optimise your website, ensuring you attract more of your ideal customers and encourage them to take action. Read more...


Optimise to Win, Pt 10: The Test-Improve Cycle - Never stop getting better!

Optimise to Win, Pt 10: The Test-Improve Cycle - Never stop getting better!

Published by Stephen S. on Friday, January 17, 2014. Comments: 0

Launching the website is only the beginning of the mission. Even if your site was planned & executed perfectly, you need to test & make improvements. Read more...


Optimise to Win, Pt 9: Be Natural - User expectations & how to exceed them.

Optimise to Win, Pt 9: Be Natural - User expectations & how to exceed them.

Published by Stephen S. on Friday, January 10, 2014. Comments: 0

Users have developed expectations about how things are supposed to work, and when we break too far from these norms, users become confused and unsure about what to do. Read more...


Optimise to Win, Pt 8: Provide Options - Spread the net wide

Optimise to Win, Pt 8: Provide Options - Spread the net wide

Published by Stephen S. on Friday, January 03, 2014. Comments: 0

Product discoverability is one of the most important aspects of any website, eCommerce in particular. We'll show you how to make your products easy to find by users. Read more...


Optimise to Win, Pt 7: Content Strategy - Good writing pays off!

Optimise to Win, Pt 7: Content Strategy - Good writing pays off!

Published by Stephen S. on Friday, December 27, 2013. Comments: 0

A content strategy is more than just thinking about what topics need to be covered on which pages, although that is an important part of it. In order to rank well in search engines, your site must be seen as an expert in your field. Read more...


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