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The Art of Logo Design

Your logo can say a lot about your business.  It’s no secret that first impressions count tremendously, making it essential that your corporate design, logo and marketing material fully reflect the professionalism and quality you offer. Utilizing a silent vocabulary of colors, shapes and typography, logo designers give a visual identity to companies and organizations of all types. But how do you create or upgrade a brand and give it the look and feel that underlines your company’s values and then effectively communicates that to the market place? Before you get started, take a look at the following video that reflects on the origins of the logo and breaks down the process of Logo design.

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