“Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“Organic” or “algorithmic”) search results.
Title Tag:
This is the title of the web page and is displayed in the search results as the most prominent piece of information available to searchers.
Meta Descriptions:
The meta description is intended to be a brief and concise summary of your page’s content and should be written in a way that encourage relevant, high-quality, click-throughs.
Body Text:
The main content of each page. Body text should convey the message that you are trying to deliver, keep the reader interested and be focused so that the page refers to topics relating back to your keywords.
URL:
Each page in your site should have a keyword loaded URL. I.e. www.yoursite.com.au/mens-shirts will achieve better performance for the keyword (men’s shirts) than www.yoursite.com.au/product/cat/76432.php
H1 and H2 tags:
These tags simply stand for heading 1 & heading 2. They show the search engine the main subjects and Table of Contents for the content on a particular page. These should bekeyword friendly and reflective of your page’s titletag.
Site Links:
The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site – even though it seems excessive, having variations to your targeted keywords would also help when linking out to other pages within your site.
IMG Alt & Title Tags:
Your images should be described via ALT Tags (meta information for the image file) with the keywords you are optimizing for. The file name should also be keyword loaded, i.e. if you have an image about lawn mowers, ensure the filename is lawn-mower.jpg for example.
Keyword Density:
Increasing the density or frequency of relevant keywords within your website content will help Google to identify the relevance of your site. We suggest your site pages should have a keyword density of 5%. For example, if you have a 500 word article, then 25 of those words should have variances of the search term you are targeting.
XML Sitemap:
Creating an XML sitemap of your websites page structure is a great way to help Google crawl and index your website fully. Your sitemap should be submitted to Google Sitemasters and updated when your site structure changes.
